Flurry now detects about 1 billion smartphones and tablets in use around
the world every month. In the last 30 days, we saw activity on more
than 2,000 unique device models. As the device base grows, we’re seeing
an increasing variety of screen sizes, from sub-smartphones to full-size
tablets and beyond,” Mary Ellen Gordon reports via the Flurry Blog.
“This poses both challenges and opportunities for developers who must
consider how audiences, usage behavior and app category affinities vary
by form factor.”
Gordon reports, “This report reveals which form factors and screen sizes consumers use most, and for what categories. For this study, we focused on the top 200 device models, as measured by active users in Flurry’s system, which represent more than 80% of all usage.”
Doing so, five groups emerged based on screen size:
1. Small phones (e.g., most Blackberrys), 3.5” or under screens
2. Medium phones (e.g., Apple iPhone), between 3.5” – 4.9” screens
3. Phablets (e.g., Samsung Galaxy Note), 5.0” – 6.9” screens
4. Small Tablets (e.g., Apple iPad mini), 7.0” – 8.4” screens
5. Full-size tablets (e.g., Apple iPad), 8.5” or greater screens
Gordon reports, “Mid-sized smartphones dominate. Phablets are a fad.”
Gordon reports, “This report reveals which form factors and screen sizes consumers use most, and for what categories. For this study, we focused on the top 200 device models, as measured by active users in Flurry’s system, which represent more than 80% of all usage.”
Doing so, five groups emerged based on screen size:
1. Small phones (e.g., most Blackberrys), 3.5” or under screens
2. Medium phones (e.g., Apple iPhone), between 3.5” – 4.9” screens
3. Phablets (e.g., Samsung Galaxy Note), 5.0” – 6.9” screens
4. Small Tablets (e.g., Apple iPad mini), 7.0” – 8.4” screens
5. Full-size tablets (e.g., Apple iPad), 8.5” or greater screens
Gordon reports, “Mid-sized smartphones dominate. Phablets are a fad.”
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