Game opens Xbox store in Boxpark

HomeNewsGame opens Xbox store in Boxpark

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Game has opened up a dedicated Xbox store in the Boxpark shopping cluster in London, just minutes walk away from Silicon Roundabout

Fancy heading down the video arcade on your lunchbreak? If so, and you work in Shoreditch in London, you may be in luck as Game has just opened up new shop in the Boxpark shop cluster.

This one, however, is a little different from Game's other retail outlets as it's dedicated solely to promoting Microsoft products. Alongside a mini-lounge area to test Kinect games and a couple of two-player gaming pods, the store offers punters a look at the brand new Xbox 360 - redesigned to look more like the Xbox One - and a selection of bespoke custom skins for the Xbox 360 for purchase.

We can report, having visited the shop, that FIFA 13 and Forza 4 are currently loaded onto the game pods. We can also tell you, that having played on them, the controllers on the pods are so firmly attached that you could axe-kick them and they probably wouldn't budge.

According to Game's Stores Director, Dave Howard, the new shop is aimed at "showcasing the very best of Xbox to the UK gaming community".

Essentially it looks set to function as a high-end interactive billboard for the heart of London's tech community, given its proximity to Silicon Roundabout.

The store will definitely be showcasing the Xbox One when a demo unit becomes available, we were told, although how long the store will remain in Boxpark beyond the next-gen console's launch is up in the air at the moment.

In the meantime, you could use a Forza 4 race or a match in FIFA 13 to settle any office disputes you have...

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